Badass Sales Analytics for B2B-Companies
Get to know 5 Badass Sales Analytics Hacks for large and medium-sized B2B companies. Do you know the following situation? You work for a B2B manufacturer or wholesaler, and you have some bright minds in your IT department. Data projects are…
B2B Sales Trends – What Really Matters
What are essential trends in B2B sales and how to succeed in this flood of innovation? B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new "sales trend" or not. Which new sales channels…
How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B…
Predictive Analytics: Three incredible future examples you should know about
Three Possible future scenarios in unexpected application areas of Predictive Analytics. Let's explain the function of Predictive Analytics (PA) in simple terms: A software uses algorithms to analyze existing data and calculate probabilities of…
Lead-Scoring with Predictive Analytics – Sell smarter!
How does AI-based predictive lead and customer scoring benefit your marketing and sales team over traditional methods? Do you use your CRM system for your lead and customer evaluation and perhaps even with integrated marketing automation? You’re on…