Three B2B Sales and Marketing Must-Have Software Tools for an Optimal Sales Funnel
Navigating the technology jungle: Three B2B sales & marketing must-have software tools for a secure future. There is a reason for the term "technology jungle". As a B2B company, it is often difficult to decide which tools for marketing and…
The Art of Artificial Intelligence in B2B Sales
AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of artificial intelligence (AI) are very diverse. It is not without reason that big players such as Apple, Facebook, Google or…
5 Ways AI and Machine Learning are Revolutionizing Sales
Artificial intelligence and Machine learning revolutionize B2B Sales & Marketing Machine learning and artificial intelligence (AI) in sales are not dreams of the future. According to Gartner, 30% of all B2B companies will already use AI next year…
Predictive Analytics to Understand Customer Behavior in the B2B Sector
Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together and try to make…
Four Situations Where you Should Not use Machine Learning
Machine learning (ML) is a great technology. But does it really have to be used all the time? This post is about four situations where you shouldn't use machine learning. There is (rightfully) a lot of hype around artificial intelligence and…
Will Artificial Intelligence be Picasso of Tomorrow?
Can Artificial Intelligence be creative? The cover picture shows the faces of four people. One person does not exist - artificial intelligence (AI) created it. Can you guess who? Number 1, 2, 3 or 4? Read the article to the end and we will tell…
Better Customer Retention in B2B Wholesale Through Algorithms
Learn three ways to increase customer loyalty with algorithms and Predictive Sales Analytics in B2B wholesale. Should computer programs be able to increase customer loyalty in wholesale? Yes. And no. We'll discuss what is exactly meant by…
New Partnership between Qymatix Solutions GmbH and ORBIS AG
Karlsruhe, 10.02.2022. Qymatix Solutions GmbH cooperates with ORBIS AG. ORBIS supports medium-sized companies as well as international corporations in the digitalization of their business processes. The goal of the partnership is to accelerate the…
How Predictive Sales Analytics Works and Why It Matters
AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers' behaviour: who will churn? Who might pay a different price or buy an additional product? The…
Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia…