The Art of Artificial Intelligence in B2B Sales
AI in B2B sales: How exactly can B2B companies use Artificial Intelligence to support their sales? The applications of…
How to Win Back Lost Customers in B2B
Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his…
Level Up! How AI Upgrades B2B Sales Processes.
Perhaps you know the difference between effectiveness and efficiency. But do you take it into account in your…
5 Ways AI and Machine Learning are Revolutionizing Sales
Artificial intelligence and Machine learning revolutionize B2B Sales & Marketing Machine learning and artificial…
Where AI already Supports Sales Today
Learn seven practical use cases where artificial intelligence is already supporting sales today. More and more…
Define and reduce customer attrition in the subscription industry
What is customer attrition in the subscription industry? What is an average churn rate? B2B companies can…
B2B Digital Transformation in Sales: Facts & Trends
Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or…
Five Mistakes in the Implementation of New Technologies (AI) in Sales
Introducing new technologies for B2B sales is not always easy. In this article, you will learn which mistakes…
Why You are Not as Successful as You Think – Cognitive Biases in Everyday B2B Sales.
Do you f.e. know the "egocentric bias"? What perception disorders influence your (mis)success in B2B sales?…
Current Challenges in B2B Wholesale
Between supplier price pressure, supply chain problems and customer anger: Why wholesalers win with value-based…
The History and Downfall of a German Wholesale Company “Wollschläger” – Part 4
It continues with the last part of the story and the downfall of the wholesale company "Wollschläger". What can…
The History and Downfall of a German Wholesale Company “Wollschläger” – Part 3
It continues with part 3 of the story and the downfall of the wholesale company "Wollschläger". What can wholesale…