Customer Analytics, Kundenanalyse, Kundenwert

Predictive Analytics: From customer analysis to customer value

 
Customer analysis with predictive analytics can provide valuable information for sales activities.

Do you really know your customers – and not only the large-scale customers? Successful Customer Analytics should provide you with all the critical information about your customers. What are their preferences? How do they shop?

Using customer data, predictive analytics can determine individual opportunities for offers and subsequently determine the value of a customer.

(more…)

All About ERP Data Mining for Sales

All About ERP Data Mining for Sales

ERP Data Mining: what we learnt from analysing 100 million of B2B sales transactions.

Data mining is the application of a varied assortment of statistical techniques to ERP datasets. Companies nowadays use data mining to predict outcomes, identify sales trends, prevent customer churn, and dynamically adjust pricing strategies.

Mining enterprise resource planning (ERP) sales data is critical in Business-To-Business, where small improvements in sales efficiency can have a significant impact on results. Mining ERP sales data helps customers to unlock a significant amount of value, discover quick-wins, and to prioritise their sales activities. Automatizing this process is possible today with the help of artificial intelligence (AI).

(more…)

Qymatix Predictive Sales Software in Microsoft for Startups Program

Qymatix selected for “Microsoft for Startups Program”

Qymatix is helping business get ahead with predictive sales and artificial intelligence.

Karlsruhe, 07.10.2020. Qymatix Solutions GmbH is now part of Microsoft for Startups Program. It is a global program dedicated to helping B2B startups successfully scale their companies.

Microsoft for Startups provides your company with product, sales and technical resources to help get you started with Predictive Sales in Azure and accelerate your growth.

(more…)

Trends im B2B Vertrieb 2020 und 2021

B2B-Trends 2020/21: The Top 6 in Sales

Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends.

Experts guess every year what the next hot B2B trends will be. Artificial intelligence is on the main scenario now, for B2B sales and its future development potential.

We have looked at several studies and sources and have summarized the top six you should know now.

(more…)

How to set more realistic targets using predictive analytics

How to Set More-Realistic Sales Targets using Predictive Analytics

To replace the legendary Jack Welch as CEO, the General Electric (GE) Board had selected Jeffrey Immelt in November 2000. As he took the reins, Immelt set an ambitious sales target: “We believe that GE can grow two to three times faster than world gross domestic product, which translates to about 8 per cent sustained sales growth.”

To give you some perspective, the industrial segment of GE had grown 4 per cent historically.

Likewise, on December 4, 2003, Rockwell Automation announced that its board of directors had elected Keith Nosbusch as president and chief executive officer.

(more…)