How to use Big Data to stop customer churn in B2B | Predicting Customer Churn
Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities. It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not…
How to Master Your New Sales Management Job in the First 90 Days
90-day plan for a new B2B Sales Manager. The first 90 days as a sales manager represents a critical period. It is your chance to make a good lasting impression and to change the status-quo in B2B sales teams. Your team will be concerned,…
Four Machine Learning Applications Your B2B Sales Teams Might Be Using Today
Real life machine learning examples for B2B sales Without any doubt, in the coming years, progress in machine learning, artificial intelligence and sales automation, will replace many of the time-consuming tasks of B2B salespeople. Your sales team…
What Salespeople Need to Know About the New B2B Landscape
“What Salespeople Need to Know About the New B2B Landscape” is a terrific article published in 2015 in the Harvard Business Review (HBR). HBR released it in the background of a peaked interest in analytics and big data. It discussed how these new…
How to end the war between sales and controlling
Why Controlling and Sales cannot be friends? Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” - writes Margaret Heffernan, an internationally…