From a Screw Warehouse to the AI Era: What the Story of REIFF Reveals About the Future of B2B Wholesale and Why 2026 Is a Turning Point
A Century of Wholesale: How an Industry Helped Shape Germany As some of our readers may have noticed, I really enjoy writing. To be honest, I enjoy reading even more. Sometimes, however, I cannot find what I want to read, so I write it…
Why is internal data considered more reliable and easier to collect than external data?
Simply explained: Why internal data is better for predictive analytics in B2B. Companies use sales forecast to make business decisions. They also employ them to predict future developments better than their competitors. However, reliable…
Predictive Analytics in Wholesale Distribution: From Strategic Advantage to Operational Necessity
Why Predictive Analytics is increasingly becoming an operational necessity in wholesale distribution and how the relevance of data driven forecasting in sales, inventory planning, and pricing has changed in recent years. For a long time,…
Artificial Intelligence in Wholesale
AI in Wholesale Distribution is a great opportunity and a challenge at the same time. In this article, learn about concrete use cases of AI in wholesale and their benefits. Wholesale companies are an indispensable part of the economy. They…
From Excel Chaos to Data Driven Pricing: How Wholesalers Increase Margins by 12 % with ERP Analytics
The Excel Pricing Dilemma in B2B Wholesale You open the same Excel spreadsheet you have been using for years. Automotive customers receive a 6% discount, A-customers 8%. Electrical contractors without warehouses, but who enjoy stopping by…
Why Sales Efficiency in Wholesale Does Not Begin with Activity
Everyone is busy. And yet dissatisfied. In many B2B wholesale organizations, everything looks fine at first glance. Visit reports are neatly documented, call quotas are fulfilled, offers are written, CRM dashboards glow in reassuring shades…
The ELIZA Effect: Why We Attribute Human Traits to ChatGPT and AI
The ELIZA effect explains why people anthropomorphize ChatGPT and other AI systems. Learn how AI “therapy”, emotional attachment, and unrealistic expectations emerge and how to evaluate AI more realistically. Does your robot vacuum have a…
Increasing Profitability in B2B Wholesale: More Revenue or More Profit?
The future of wholesale does not begin in a strategy paper, but on Monday morning Monday morning, 7:42 a.m. The field sales team is already on the road, inside sales is stuck in a backlog of quotes, the phone is ringing, and emails marked…
Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age
AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items, the…
5 Uncomfortable Truths for Wholesale Businesses in 2026
Why stability is becoming more important than growth and sound decisions more valuable than pure actionism. 2026 will not be a comfortable year. Many medium sized wholesale companies in Germany are entering the year with mixed feelings. The…