Why Sales Efficiency in Wholesale Does Not Begin with Activity
Everyone is busy. And yet dissatisfied. In many B2B wholesale organizations, everything looks fine at first glance. Visit reports are neatly documented, call quotas are fulfilled, offers are written, CRM dashboards glow in reassuring shades…
The ELIZA Effect: Why We Attribute Human Traits to ChatGPT and AI
The ELIZA effect explains why people anthropomorphize ChatGPT and other AI systems. Learn how AI “therapy”, emotional attachment, and unrealistic expectations emerge and how to evaluate AI more realistically. Does your robot vacuum have a…
Increasing Profitability in B2B Wholesale: More Revenue or More Profit?
The future of wholesale does not begin in a strategy paper, but on Monday morning Monday morning, 7:42 a.m. The field sales team is already on the road, inside sales is stuck in a backlog of quotes, the phone is ringing, and emails marked…
Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age
AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items, the…
5 Uncomfortable Truths for Wholesale Businesses in 2026
Why stability is becoming more important than growth and sound decisions more valuable than pure actionism. 2026 will not be a comfortable year. Many medium sized wholesale companies in Germany are entering the year with mixed feelings. The…
Intelligent, Predictive Pricing: the Key to B2B Wholesale Success
Digitalisation is a blessing and a curse, an opportunity, and a threat. Nearly 900 German wholesale companies took part in a study by Roland Berger and the German Wholesale, Foreign Trade and Services Association (BGA). Almost all of them,…
Does Sales Analytics Software Really Pay Off Today? How to Assess ROI in a Meaningful Way
In B2B sales, success is no longer driven solely by strong products and long-standing customer relationships. Data, analytics, and technology now play a central role. Companies investing in modern sales analytics and predictive analytics…
Sell More with Less Effort: How Intelligent Software Relieves the Pressure on Sales
Why many wholesalers fail to reach their customers and how AI in sales can change that. Products are piling up in the warehouse, tasks are piling up on the desk. Anyone who wants to succeed in B2B wholesale sales today needs more than…
Return on Sales or Revenue Growth? Why Neither Is Sustainable Without AI
The reality of wholesale. Growth at any cost? Even though we often hear otherwise, many German specialty wholesalers face the same dilemma. Revenues are rising, yet at the end of the year less and less profit remains. Sales increase, costs…
The Top 5 Technical Trends in B2B Wholesale for 2026
These five technical B2B trends are ones that wholesale distributors will need to address in the future. This blog article provides a compact overview of five technical trends that will not only remain relevant in 2026 but will also occupy many…