What is customer attrition in the subscription industry? What is an average churn rate? B2B companies can expect an average annual customer churn rate of around 11%, a recent… Continue reading Define and reduce customer attrition in the subscription industry
Category: Predictive Analytics
B2B Digital Transformation in Sales: Facts & Trends
Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the… Continue reading B2B Digital Transformation in Sales: Facts & Trends
Why You are Not as Successful as You Think – Cognitive Biases in Everyday B2B Sales.
Do you f.e. know the “egocentric bias”? What perception disorders influence your (mis)success in B2B sales? I’m pretty sure you won’t like to hear some of the things in… Continue reading Why You are Not as Successful as You Think – Cognitive Biases in Everyday B2B Sales.
Predictive Analytics to Understand Customer Behavior in the B2B Sector
Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together… Continue reading Predictive Analytics to Understand Customer Behavior in the B2B Sector
Artificial Intelligence in a Construction Machinery Company
Artificial intelligence technology can be used in a wide variety of areas. In this article, you will learn how AI was used in a mechanical engineering company. I’ve already written… Continue reading Artificial Intelligence in a Construction Machinery Company
Predictive Sales Analytics in Excel? Yes, you could!
How to do predictive analysis in Excel: One Useful Example of Predictive Sales Analytics & Predictive Modeling in Excel One of the critical tasks of a sales manager is to… Continue reading Predictive Sales Analytics in Excel? Yes, you could!
Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday… Continue reading Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Artificial intelligence in Retail – What can Wholesale Learn from Retail?
How is artificial intelligence (AI) being used in retail and what can wholesalers take away from it? In this post, I will describe a real-world example of a case… Continue reading Artificial intelligence in Retail – What can Wholesale Learn from Retail?
How to use Predictive Analytics in your CRM for Truly Data-Driven Decisions?
Successfully implementing Predictive Analytics for data-driven decisions in your CRM requires more than just software. Every successful sales team wants to become data-driven. Companies that successfully execute predictive analytics… Continue reading How to use Predictive Analytics in your CRM for Truly Data-Driven Decisions?
Better Customer Retention in B2B Wholesale Through Algorithms
Learn three ways to increase customer loyalty with algorithms and Predictive Sales Analytics in B2B wholesale. Should computer programs be able to increase customer loyalty in wholesale? Yes. And… Continue reading Better Customer Retention in B2B Wholesale Through Algorithms