How Predictive Sales Analytics Works and Why It Matters
AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers' behaviour: who will churn? Who might pay a different price or buy an additional product? The…
Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia…
Predictive Analytics Blog – The Best of 2021
It's that time again. The year is coming to an end and we know you're all eagerly awaiting our "Best of 2021" blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. We know you've…
Predictive Analytics: Questions and Answers
This article answers the most asked questions about predictive analytics (PA), according to Google. Predictive analytics is a technology that allows you to look into the future. Especially in the last two to three years, we have noticed a…
Pricing in B2B: will AI replace salespeople?
When will AI replace Sales Jobs in Pricing, and what can you do about it. Will AI replace sales jobs? Short answer: no. Long answer: it depends. Artificial intelligence replaces skills and tasks, not people. While AI for sales might be…
Qymatix supports international research project in sales and artificial intelligence
Karlsruhe, 18.11.2021. Qymatix supports an exciting international research project: Three researchers from three different universities have joined forces for a joint research project: "Success in sales through the use of artificial intelligence…
Why is your ERP useless without AI?
Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it? Let’s face it. In a few years, we will lose the battle against the terminator. Even without the help of a computer scientist, a sales manager recognizes that the…
Predictive Analytics & Controlling – How to use it in B2B Sales
How the sales analytics tools you use impact your sales controlling. Controlling sales in B2B is increasingly becoming a high-tech game. Since selling cycles in business-to-business are getting longer and sales is getting more expensive,…
Why it is an awful idea to use Excel for sales reporting and what you can do about it
Sales reporting is the foundation of successful sales and operations planning, controlling and analysis. It covers the process of selecting, analysing and sharing the most relevant KPIs across a sales team and a B2B organisation. Successful…
B2B Sales Trends – What Really Matters
What are essential trends in B2B sales and how to succeed in this flood of innovation? B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new "sales trend" or not. Which new sales channels…