How Predictive Sales Analytics Works and Why It Matters
AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers' behaviour: who will churn? Who might pay a different price or buy an additional product?
The technology behind this is called "predictive analytics" or, in sales terms, "predictive sales analytics".
Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
To further explore the potential of automating the B2B salesperson’s pricing decisions.
You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia University) to explore "Who makes better pricing decisions in B2B settings - humans or machines?"
We now know that algorithms and artificial intelligence are part of our daily lives. The general trust in systems like Google Maps is relatively high when looking at the number of users utilizing the platform.
Nevertheless, it often happens that we see a route suggestion that causes us to frown and think, "That seems weird to me. I don't think that's right."
Predictive Analytics Blog - The Best of 2021
It's that time again. The year is coming to an end and we know you're all eagerly awaiting our "Best of 2021" blog articles.
Every year we come up with a theme under which we decorate the five most successful blog articles.
We know you've all been working hard this year, the pandemic isn't over yet, and the Christmas break is well deserved.
Read more
Predictive Analytics: Questions and Answers
This article answers the most asked questions about predictive analytics (PA), according to Google. Predictive analytics is a technology that allows you to look into the future.
Especially in the last two to three years, we have noticed a significant increase in interest in predictive analytics technologies, their possibilities, and their functionalities.
In 2015, we tried to find out what was frequently searched in the area ofpredictive analytics. Other than the question “What is predictive analytics?” no beneficial results came up.
Pricing in B2B: will AI replace salespeople?
When will AI replace Sales Jobs in Pricing, and what can you do about it.
Will AI replace sales jobs? Short answer: no. Long answer: it depends.
Artificial intelligence replaces skills and tasks, not people. While AI for sales might be overhyped now, it still follows known rules of innovation. If some technology takes decades to change the way we work, it cannot be considered disruptive. Advances in AI are slowly eroding the bulk of manual pricing processes.
Qymatix supports international research project in sales and artificial intelligence
Karlsruhe, 18.11.2021. Qymatix supports an exciting international research project: Three researchers from three different universities have joined forces for a joint research project: "Success in sales through the use of artificial intelligence (AI)".
Predictive Analytics & Controlling - How to use it in B2B Sales
How the sales analytics tools you use impact your sales controlling.
Controlling sales in B2B is increasingly becoming a high-tech game. Since selling cycles in business-to-business are getting longer and sales is getting more expensive, controlling need to look further into the future.
Machine learning, a well-known example of weak artificial intelligence, represents a fantastic opportunity for improvement in B2B sales controlling and business intelligence. It enriches the world of sales analytics with a substantial competitive advantage.
B2B Sales Trends - What Really Matters
What are essential trends in B2B sales and how to succeed in this flood of innovation?
B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new "sales trend" or not. Which new sales channels should they consider? Which supporting IT programs implement? Which new methods are adopted and which are not?
According to Gartner, purchasing behaviour in the B2B sector is adapting to today's fast and innovative economy. During this "big data" age of new technologies and rising customer expectations, companies should not stick for too long to old structures. In short, a stagnating company cannot survive in such a dynamic market.
B2B-Trends 2020/21: The Top 6 in Sales
Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends.
Experts guess every year what the next hot B2B trends will be. Artificial intelligence is on the main scenario now, for B2B sales and its future development potential.
We have looked at several studies and sources and have summarized the top six you should know now.
How B2B Data Analytics is Changing Sales
How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It.
B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past decade.
“Nothing is so painful to the human mind as a great and sudden change”, wrote Mary Wollstonecraft Shelley in Frankenstein. Sales management in B2B is experiencing an abrupt and rapid transformation.