How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.

  Cross-selling (also known as cross-selling) the sale of an additional product or service to an existing customer. Targeted and individually adapted to the needs of the customer, cross-selling increases… Continue reading How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.

How to Define and Reduce Customer Churn in B2B Sales

  Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed… Continue reading How to Define and Reduce Customer Churn in B2B Sales

How to Define and Increase the Lifetime Value of your B2B Customers

  Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the… Continue reading How to Define and Increase the Lifetime Value of your B2B Customers

Predictive Analytics in B2B Sales – What it is and how to get Started

  Predictive analytics technologies are becoming increasingly popular and are already being used today, especially by wholesalers and manufacturers in business-to-business (B2B) sales. Perhaps you have already made some elaborate… Continue reading Predictive Analytics in B2B Sales – What it is and how to get Started

Five Mistakes Sales Managers Make when Dealing with AI and How to Fix them

  Artificial intelligence in B2B sales and how to use it properly. AI technologies are all the rage in sales and chances are you’re considering them for your own organisation.… Continue reading Five Mistakes Sales Managers Make when Dealing with AI and How to Fix them

Why AI-based B2B Sales Forecasting is Important and Still Fails

  Do you want to realize your potential in B2B sales and be more successful than the competition? Accurate AI-based b2b sales forecasting is an insider’s tip – right? To… Continue reading Why AI-based B2B Sales Forecasting is Important and Still Fails