How Predictive Sales is Transforming the KPIs You Must Be Measuring
A straightforward question: is your sales team using the same sales performance KPI they did five years ago? If your answer is yes, you better watch out, you might not be using the right KPIs. Of course, sales per quarter and sales quota…
Why is your ERP useless without AI?
Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it? Let’s face it. In a few years, we will lose the battle against the terminator. Even without the help of a computer scientist, a sales manager recognizes that the…
How Do You Do Predictive Analytics in Excel Without Rocket Science? The Easiest Sales Forecasting Template.
You know the problem entirely. You are using Excel for your sales forecast. Your spreadsheet reports your next quarter revenue, and you need a reliable result. Accurately forecasting sales is critical for your job. You are an experienced…
The relationship between customer churn and pricing analytics
Customer Churn Trigger Analysis: Why You cannot separate it of pricing. Think for a moment of the last time you visited your favourite restaurant and had your favourite dish. In my case, it was an Argentinean filet together with a glass…
Artificial intelligence for SMEs: 5 tips for implementation
A thought-out introduction and the appropriate use of Artificial Intelligence (AI) can bring SMEs real added value. When implementing AI or AI systems, SMEs should not rush into anything. The opportunities must also be recognized and…
Why predictive analytics for CRM is not a magic ball
Learn what predictive analytics in b2b sales can and cannot do. Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data - you can visualise these forecasts in your CRM (Customer…
Why AI-based sales software is cloud-based
Trend in B2B sales shows clearly towards expanding services from the cloud. The Internet has long since ceased to be just a means of communication. Companies today obtain a wide variety of software and countless services directly from the…
Predictive Customer Analytics: From customer analysis to customer value
Customer analytics with predictive analytics can provide valuable information for sales activities. Do you really know your customers - and not only the large-scale customers? Successful Customer Analytics should provide you with all the…
How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life in the B2C sector. In the B2B…
How B2B Data Analytics is Changing Sales
How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to dramatic changes in the sales profession over the past……