Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?
Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance. Two trends that are drastically affecting…
How can AI help with labour shortage in B2B wholesale and manufacturing?
The importance of predictive sales software to address the skills shortage in Germany's specialist wholesale sector. The shortage of skilled workers in Germany has reached alarming proportions and is particularly affecting the specialist…
Sales reporting: Measure the right KPIs and report them on a regular basis
Regular sales reporting is an important tool for sales planning, controlling and monitoring. In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for…
Business Intelligence in Tools in B2B Sales: Make or Buy?
B2B sales intelligence - should you make or buy your tool? With the cost of sales sky-rocketing and customers changing their buying behaviour, sales intelligence has become critical to the success of any company. This situation is especially…
Classifying Customers in B2B Sales: ABC Analysis and Then?
Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his expertise on "modern customer classification". Classifying customers and potential customers is always a topic for heated…
Five Strategies for Raising Prices in Wholesale
Price increases are a big topic right now. In this article, you will learn about five wholesale price increase strategies. Wholesale is also affected by global crises such as the Ukraine conflict and the Corona pandemic. On top of that, inflation…
How to Win Back Lost Customers in B2B
Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his impressions on the topic of "customer recovery". First of all, losing customers is an entirely normal process. Therefore, one of…
Level Up! How AI Upgrades B2B Sales Processes.
Perhaps you know the difference between effectiveness and efficiency. But do you take it into account in your daily work in sales? In this article, I show you how to upgrade your sales processes from effective to efficient to avoid "game…
Define and reduce customer attrition in the subscription industry
What is customer attrition in the subscription industry? What is an average churn rate? B2B companies can expect an average annual customer churn rate of around 11%, a recent study found. This cancellation rate fluctuates between countries…
Five Mistakes in the Implementation of New Technologies (AI) in Sales
Introducing new technologies for B2B sales is not always easy. In this article, you will learn which mistakes you should avoid. Joachim Meyn has many years of experience in B2B sales and has managed many projects in the area of CRM…