How to measure ROI of advanced sales analytics projects
Return on Investment (ROI) is one of the most popular evaluation metrics and performance measurement used in business analysis nowadays.
The ROI is a powerful tool for evaluating the performance of any financial investment, in this case, advanced sales analytics projects and software.
Predictive analytics applies mathematical methods and techniques from data mining, statistics, machine learning, and artificial intelligence to make predictions.
Predictive Sales Analytics is used nowadays in applications such as lead scoring, pricing analytics, churn risk analysis and cross-selling, among others.
