Why You are Not as Successful as You Think – Cognitive Biases in Everyday B2B Sales.
Do you f.e. know the "egocentric bias"? What perception disorders influence your (mis)success in B2B sales? I'm pretty sure you won't like to hear some of the things in this article. However, my advice to you is: open your eyes and get…
How To Achieve Acceptance of New Technologies in Sales?
Joachim Meyn worked in sales for many years and reports here on his experiences and learnings about the introduction and acceptance of new technologies in this area. From the title, one could now deduce that sales has a problem with the…
Will Artificial Intelligence be Picasso of Tomorrow?
Can Artificial Intelligence be creative? The cover picture shows the faces of four people. One person does not exist - artificial intelligence (AI) created it. Can you guess who? Number 1, 2, 3 or 4? Read the article to the end and we will tell…
How to use Predictive Analytics in your CRM for Truly Data-Driven Decisions?
Successfully implementing Predictive Analytics for data-driven decisions in your CRM requires more than just software. Every successful sales team wants to become data-driven. Companies that successfully execute predictive analytics in their…
Your Sales Role Defines your Customer Analysis Needs
Tell us what your function is and we will tell you what kind of sales analysis you need. Sales Manager Your role is critical to the success of your business, but it is typically one of the least understood roles within a sales structure.…
Fifteen questions you must be able to answer as a sales manager without hesitating
Sales Management in B2B is an ever-evolving discipline. The job has been rapidly changing over the past decade, and there is no stop in sight. New technologies emerge, Millennials hit the workspace and markets get disrupted. Dynamic markets…
Cooperation Between Sales and Telemarketing
What does optimal cooperation between field sales and telemarketing look like? Is it still possible today? In this article, you will learn about the nine important conditions for telemarketing and field sales to work together optimally. The…
What is a Predictive Score Model in B2B Sales? How Can You Create Yours?
A predictive score model is a formula to calculate a probability. There is a 70% chance that you will read this entire article. How do I know this? Because I used a predictive score model. The score is the probability of you reading to the end of…
10 interesting Facts & Statistics About Sales in B2B
Sales in Business-to-Business is quickly changing. Sales managers will not disappear, but many are struggling to adapt. Technology is making gains in sales controlling. Buyers have a wealth of information at their fingertips. Today, customers…
Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B
With predictive analytics, big data becomes a big opportunity for B2B sales managers. This significant opportunity requires, however, a profound understanding of the sales situation, coupled with an understanding of big data mining models…