Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B
With predictive analytics, big data becomes a big opportunity for B2B sales managers. This significant opportunity requires, however, a profound understanding of the sales situation, coupled with an understanding of big data mining models…
Lead management top, customer management flop?
How can your B2B sales team take fact-based decisions faster using your CRM and ERP data? B2b companies are investing in modern lead management. The focus is on the online channel. Modern lead management with a well-thought-out lead strategy,…
The future of B2B industrial distribution in Germany.
Make the first steps to becoming a leader in the German market. Germany and the US are two advanced, yet different industrial markets, with special sales and investment cycles. They have, however, plenty of parallels as developed economies.…
The New-Normal in B2B Sales
New Year - New Normal? What has changed in B2B sales due to the Corona crisis, and what should you know about it? Learn the four most essential insights from the crisis year here. The year 2020 was a turbulent year with many ups and downs…
Artificial intelligence for SMEs: 5 tips for implementation
A thought-out introduction and the appropriate use of Artificial Intelligence (AI) can bring SMEs real added value. When implementing AI or AI systems, SMEs should not rush into anything. The opportunities must also be recognized and…
Why CRM Projects Fail
Why CRM Projects in B2B Fail and How to Make Them More Successful. Many studies over the years have shown a very high failure rate for Customer Relationships Management (CRM) systems. Already in 2001 Gartner estimated this rate to be at about 50%.
Customer Attrition in B2B: loyalty as a sales growth booster
Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business. Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term.…
What You Need from Sales Reporting Software Today
Sales Reporting Software: a critical tool for efficient sales management and control in B2B. Reporting sales has become a fact-of-life for B2B sales managers. Selecting a sales reporting software can make or break any sales operations.…
Sales Management in times of Artificial Intelligence – Five tips to redefine B2B Sales
Artificial intelligence in sales: our top five tips! Sales processes, salespeople and sales management should adapt to the brave new world of artificial intelligence. Artificial intelligence is taking over the administrative tasks that consume much…
B2B E-commerce Analytics: Why Predictive Analytics is now critical
Predictive Analytics in B2B e-commerce has become decisive. The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically…