What is “return on sales” and how to improve it?
Businesses looking to increase growth may find themselves asking, “What is ‘return on sales’, why is it important and how to improve it?”. If you’re in this same position, you’re not alone. As an important metric for business success, today…
How to define customer churn in B2B?
B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. However, over time, some customers will stop…
AI in Sales – Revolution or Evolution?
The integration of artificial intelligence (AI) in sales is often described as a revolutionary development that requires far-reaching changes in companies. But is this really the case? Do companies need to initiate massive change management…
Correlation does not equal causality – KPIs in Sales
Watch your step! Sales managers and managing directors in B2B confuse correlation and causality. Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality…
The Five SALSA Principles of Effective Sales and Operations Planning
Sales and Operations Planning (S&OP) is probably the most important planning process of any company. It will determine the difference between success and failure in the years to come. Usually, the S&OP includes a list of open sales deals,…
Artificial Intelligence Software Development: The True Costs.
The question is no longer "if" a B2B company will implement artificial intelligence (AI), but "how". AI tools enable more efficient work in many areas. B2B sales is no exception. Artificial Intelligence Sales Software saves time, stress and…
Predictive Analytics and ERP Data Mining in B2B Wholesale
AI-based predictive sales analytics and ERP data mining: technologies that help wholesale distributors increase margins, stay competitive, and reduce costs. B2B wholesalers face the challenge of keeping up with current market dynamics and…
Wholesale as a Success Factor: Modern Customer Relationship Management
Wholesale distribution plays a critical role in the modern economy, linking manufacturers and retailers. Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business.…
Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age
AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items, the…
Is Artificial Intelligence (AI) dangerous?
As with any new technology, there will be experts that are for and against it. Today, we’ll explore the subject of artificial intelligence more fully. What concerns are there in relation to AI?