How to use Predictive Analytics in your CRM for Truly Data-Driven Decisions?
Successfully implementing Predictive Analytics for data-driven decisions in your CRM requires more than just software. Every successful sales team wants to become data-driven. Companies that successfully execute predictive analytics in their…
Why a CRM System with Predictive Sales Analytics and AI?
CRM and Sales Analytics: In this article, you will learn what you can expect from a CRM system with artificial intelligence. Using CRM systems have long been a common practice in large companies today, even if not always successfully…
Correlation does not equal causality – KPIs in Sales
Watch your step! Sales managers and managing directors in B2B confuse correlation and causality. Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality…
B2B Sales Manager Salary in Germany – How much are they doing?
What does a B2B sales manager actually earn? The sales management profession accounts for one of the best paid in Germany. Sales managers earned an average of € 76.490 yearly gross salary in 2018, according to the website Gehalt.de. The site…
E-commerce trends: why German wholesalers are the next victim of e-commerce
B2B E-commerce in Germany keeps growing – good or bad news? The Business-to-Business wholesale trade in Germany and the world has changed considerably over the last years and has proven to be exceptionally flexible. It is under a growing…
Where is artificial intelligence science? Seven exotic artificial intelligence applications.
What can artificial intelligence do today? What projects are being worked on and researched? We will give you a brief insight about seven exotic AI applications from around the world. As a provider of AI-supported software for B2B sales, our…
Customer Retention vs Customer Acqusition in B2B – What is More Expensive?
In this article, you will learn about an interesting B2B practice in which customer retention is contrasted with customer acquisition. What is more expensive? In detail, distribution costs naturally differ from company to company. However,…
Why Projects using AI in B2B Sales fail and yours will too
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects. Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the…
6 Facts from Studies on Artificial Intelligence in B2B Sales
In this post, you'll learn about six interesting findings from various studies on artificial intelligence in B2B sales. According to a recent survey by Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are…
Our paradoxical behaviour in dealing with algorithms
Human behaviour towards algorithms in everyday life, based on the book "Hello World - What algorithms can do and how they change our lives" by Hannah Fry. A few words in advance about the book. Hannah Fry believes "Algorithms are everywhere,…