The History and Downfall of a German Wholesale Company “Wollschläger” – Part 1
What are the lessons learned from the history of one of the largest wholesale companies from Germany that went down? This is part one of the extremely interesting history of the Wollschläger Group. How one of the biggest German industrial…
Establishing Private Labels in the Wholesale sector: This is What Matters
The development of a private label can mean additional sales potential for wholesalers. But before this can happen, a few basic considerations are needed to ensure that the private label brand does not remain a slow seller. When wholesalers…
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Interesting facts and statistics about B2B wholesale and manufacturing in Europe
Facts and statistics about B2B wholesale, distribution and manufacturing in Europe & Germany Distribution in Europe is a significant job provider – 10 million employees. It works at the centre of the continent’s economy, covering almost all…
Artificial intelligence in Retail – What can Wholesale Learn from Retail?
How is artificial intelligence (AI) being used in retail and what can wholesalers take away from it? In this post, I will describe a real-world example of a case in the realm of artificial intelligence in B2C retail. You will learn about the…
Better Customer Retention in B2B Wholesale Through Algorithms
Learn three ways to increase customer loyalty with algorithms and Predictive Sales Analytics in B2B wholesale. Should computer programs be able to increase customer loyalty in wholesale? Yes. And no. We'll discuss what is exactly meant by…
How to avoid the Causality Trap of Black-Box Machine Learning
Sales Acceleration with Predictive Analytics Software: How to avoid The Causality Trap of Black-Box Machine Learning. Successful B2B managers use AI-based predictive analytics software to accelerate sales. However, they often want to find…
Data-driven Management – has Intuition had its day?
Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts? This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and…
Predictive Analytics & Controlling – How to use it in B2B Sales
How the sales analytics tools you use impact your sales controlling. Controlling sales in B2B is increasingly becoming a high-tech game. Since selling cycles in business-to-business are getting longer and sales is getting more expensive,…
B2B Sales Trends – What Really Matters
What are essential trends in B2B sales and how to succeed in this flood of innovation? B2B Sales is fighting an innovation race. Sales managers often have to decide whether they want to engage in a new "sales trend" or not. Which new sales channels…
Predictive Customer Analytics: From customer analysis to customer value
Customer analytics with predictive analytics can provide valuable information for sales activities. Do you really know your customers - and not only the large-scale customers? Successful Customer Analytics should provide you with all the…