Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. How to know which one to choose? Making a forecast always… Continue reading Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

How to use Predictive Analytics in your CRM for Truly Data-Driven Decisions?

  Successfully implementing Predictive Analytics for data-driven decisions in your CRM requires more than just software. Every successful sales team wants to become data-driven. Companies that successfully execute predictive analytics… Continue reading How to use Predictive Analytics in your CRM for Truly Data-Driven Decisions?

Why a CRM System with Predictive Sales Analytics and AI?

  CRM and Sales Analytics: In this article, you will learn what you can expect from a CRM system with artificial intelligence. Using CRM systems have long been a common… Continue reading Why a CRM System with Predictive Sales Analytics and AI?

Why is internal data considered more reliable and easier to collect than external data?

Simply explained: Why internal data is better for predictive analytics in B2B. Companies use sales forecast to make business decisions. They also employ them to predict future developments better than… Continue reading Why is internal data considered more reliable and easier to collect than external data?

Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?

Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance.… Continue reading Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?

How Predictive Sales is Transforming the KPIs You Must Be Measuring

A straightforward question: is your sales team using the same sales performance KPI they did five years ago? If your answer is yes, you better watch out, you might not… Continue reading How Predictive Sales is Transforming the KPIs You Must Be Measuring

How B2B Data Analytics is Changing Sales

How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to… Continue reading How B2B Data Analytics is Changing Sales