Artificial Intelligence in B2B Sales

Why using artificial intelligence in B2B sales is inexorable.

 
Would there be a B2B digital transformation without predictive analytics software?

What comes to mind when you think of Thomas Alva Edison? My first thought is still: The first inventor of the light bulb. And this, although a well-known fact, is not entirely true. He optimized it and thus made it suitable for mass use – but he didn’t invent it.

Similarly, we credit Samuel Morse with having invented the electric telegraph. Morse did indeed independently develop and patented a recording electric telegraph in 1837. However, he was not alone. There were, in fact, five claimants, including the German physician, anatomist, and inventor Samuel Thomas von Sömmering.

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Predictive Analytics B2B Glaskugel

Why predictive analytics for CRM is not a magic ball

 
Learn what predictive analytics in b2b sales can and cannot do.

Predictive analytics enables companies to determine forecasts and probabilities of occurrence from customer data – you can visualise these forecasts in your CRM (Customer Relationsship Management System). The result is, for example, a sales target that you can probably achieve. However, many people make a mistake when interpreting these results.

In another blog article, I already described that managing directors and sales managers would like to know why certain events occur or not, why specific customers churn. Why one product does not sell or sells more difficult than another. Why a promising lead does not turn into a customer in the end and remains a non-binding contact.

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Predictive Analytics Fakten

Four facts about predictive analytics that you should know today

 
Predictive Analytics and AI – If you want to use this technology, you should first understand it.

If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).

According to the Harvard Business Review, experts agree that predictive analytics delivers a significant gain from your data: actionable information. Precise forecasts are the holy grail for sales decisions in the B2B sector.

But anyone who wants to use predictive analytics profitably should also understand it. For this reason, we have compiled four facts about PA that are often underestimated or ignored in practice.

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Cloud based AI Software

Why modern sales software is cloud-based

 
Trend in B2B sales shows clearly towards expanding services from the cloud.

The Internet has long since ceased to be just a means of communication. Companies today obtain a wide variety of software and countless services directly from the cloud. B2B sales can also benefit from cloud-based software.

The development of cloud computing began around 60 years ago. To understand what was going on at that time on a technical level, you first need to detach yourself mentally from what we know today by a cloud – or cloud computing.

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Predictive Analytics Best of 2020

Predictive Analytics Blog – The Best of 2020

 
The six most successful blog posts of Qymatix Predictive Analytics Blog 2020.

What a year. 2020.

We find it a little difficult to describe the year 2020 in short sentences.

Things like home office, webcalls and a forgotten mask are probably familiar to all of you.

Briefly, a slightly different year.

And really not an easy one.

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