How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

To further explore the potential of automating the B2B salesperson’s pricing decisions. You’ll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and… Continue reading How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based

What type of B2B sales will still exist in 50 years?

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have… Continue reading What type of B2B sales will still exist in 50 years?

How to Set More-Realistic Sales Targets using Historical Data

How to set more-realistic sales targets using historical data and Predictive Analytics. To replace the legendary Jack Welch as CEO, the General Electric (GE) Board had selected Jeffrey Immelt in… Continue reading How to Set More-Realistic Sales Targets using Historical Data

What artificial intelligence can and can´t do

For years, artificial intelligence has fluctuated between the terms “Terminator”, “technology of the future”, or “new superpower”, and “doesn’t work”, “is disappointing”, or “no confidence”. It is not surprising that… Continue reading What artificial intelligence can and can´t do

Predictive Sales Analytics: Can you anticipate your customers’ journey?

Kundenanalyse: Verstehen Sie das Kaufverhalten Ihrer Kunden?

Nowadays, new technologies enable a highly detailed understanding of the way customers buy, fancily known as “digital customer journey”. They also allow a cost-effective application of predictive analytics in Business-to-Business… Continue reading Predictive Sales Analytics: Can you anticipate your customers’ journey?

Artificial Intelligence vs Business Intelligence – What is really self-service business analytics?

The difference between Business Intelligence (BI) and Self-Service BI and why Qymatix Predcitive Sales Software is not a traditional Self-Service BI solution. 2018 said Carlie J. Idoine, Research Director at… Continue reading Artificial Intelligence vs Business Intelligence – What is really self-service business analytics?