Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

There are two types of historical data to use for predictive analytics and sales forecasting: internal and external data. How to know which one to choose? Making a forecast always… Continue reading Forecasting Individual Customer Lifetime Value: Why You Should Not Use External Data

Predictive Sales Forecasting: Answers to 5 Questions of Salespeople

  Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday… Continue reading Predictive Sales Forecasting: Answers to 5 Questions of Salespeople

Why a CRM System with Predictive Sales Analytics and AI?

  CRM and Sales Analytics: In this article, you will learn what you can expect from a CRM system with artificial intelligence. Using CRM systems have long been a common… Continue reading Why a CRM System with Predictive Sales Analytics and AI?

How to Set More-Realistic Sales Targets using Historical Data

How to set more-realistic sales targets using historical data and Predictive Analytics. To replace the legendary Jack Welch as CEO, the General Electric (GE) Board had selected Jeffrey Immelt in… Continue reading How to Set More-Realistic Sales Targets using Historical Data

What artificial intelligence can and can´t do

  For years, artificial intelligence has fluctuated between the terms “Terminator”, “technology of the future”, or “new superpower”, and “doesn’t work”, “is disappointing”, or “no confidence”. It is not surprising… Continue reading What artificial intelligence can and can´t do

What is a Predictive Score Model in B2B Sales? How Can You Create Yours?

A predictive score model is a formula to calculate a probability. There is a 70% chance that you will read this entire article. How do I know this? Because I… Continue reading What is a Predictive Score Model in B2B Sales? How Can You Create Yours?

How Predictive Sales Analytics Works and Why It Matters

  AI-based programs help your sales team to sell products are services more efficiently. The programs make predictions about your customers’ behaviour: who will churn? Who might pay a different… Continue reading How Predictive Sales Analytics Works and Why It Matters

Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?

Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance.… Continue reading Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?