Customer Optimization in Wholesale Distribution: The Hidden Treasure in ERP
How can existing customers be optimally retained and developed with ERP data mining? A revolution is underway in the vibrant heart of the German retail industry, where managers and sales managers juggle a seemingly endless variety of…
Revolution in wholesale? Are AI-supported customer relationships the success of tomorrow?
What is a revolution and when does it begin? The French Revolution alone began in 1789 and lasted until 1794 - and it changed Europe forever. We have been working on AI-based technologies for a century - is it really a revolution now? In…
KPI Examples: The Key Performance Indicators that every B2B sales manager should use.
From lagging and leading Sales KPI to Predictive Analytics. Measure what your sales team is doing to be successful. Why are sales KPIs so important in B2B? Sales leaders can hardly change the way their customers buy, but they can certainly…
The Use of Artificial Intelligence in B2B Wholesale: A Success Story
It is a story about an AI journey with the Verband Technischer Handel (VTH). In March of this year, we organized a very well-received webinar with almost 200 registrations and over 100 participants. Shortly afterwards, I received an email…
Build a Price Corridor using B2B Pricing Analytics – Example
Pricing Analytics in B2B: The Price Corridor. Pricing policy decisions are of enormous importance for companies due to their straight impact on profits. However, the targeted and systematic design of price management poses considerable…
AI-Based Dynamic Pricing B2B Wholesale: Sales Strategy with AI
At a time when B2B wholesalers in Germany are facing unprecedented competitive pressure, sales managers and managing directors are looking for innovative ways to strengthen their market position. One solution is AI-based dynamic pricing. The…
3 Simple Ways B2B Sales Can Use ChatGPT – Examples
As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their buying…
Processes, Tools and Data in modern B2B Wholesale
AI in industrial wholesale: how does modern sales work? In the dynamic environment of specialised wholesale, efficient processes, powerful tools and the intelligent use of data are essential in order to remain competitive. Specialist…
The Five SALSA Principles of Effective Sales and Operations Planning
Sales and Operations Planning (S&OP) is probably the most important planning process of any company. It will determine the difference between success and failure in the years to come. Usually, the S&OP includes a list of open sales deals,…
How to calculate and increase return on sales with predictive analytics?
How can B2B manufacturing and distribution increase return on sales (ROS) using strategic sales controlling and predictive sales? Is there a sales and marketing KPI that manufacturing and industrial distribution companies can use to measure…
