“The External Data Fallacy” in B2B Sales and How to Overcome It with AI
Artificial Intelligence in B2B Sales: The Ignorance That Helps Avoid Mistakes. “The only way to avoid error is ignorance.” - Jean-Jacques Rousseau "How will your AI know if my competitor lowers their prices?" This is a common question in…
Return on sales in B2B Wholesale – What is it and how to increase it?
"It is not because things are difficult that we do not dare. It is because we do not dare that they are difficult." Lucius Annaeus Seneca, c.4 BC-c.65 AD. The Würth Group, a leading supplier of assembly and fastening materials, achieved…
Tables and Reports: Au Revoir
The new era in B2B sales In the dynamic B2B wholesale environment, sales leaders and managers face a considerable challenge. Increasing price transparency in e-commerce, alongside the demand to adapt prices based on customer behavior and…
How can AI be used in wholesale e-commerce to update prices?
AI in wholesale distribution. Meet Karl, a sales manager at a specialist wholesale company in Germany. Like many in his industry, Karl is under significant pressure from the rapidly evolving e-commerce landscape. With a customer base of…
Product Safety Regulation EU 2023/988 – What wholesalers need to know now
What does the Product Safety Regulation 2024 (GPSR) mean for B2B wholesalers? In B2B wholesale, the challenges are often as diverse as the product portfolio. With more than 20,000 items in stock and thousands of customers served every…
Optimising customer lifetime value: A competitive strategy for specialised wholesalers
Every company is made up of countless logical decisions. And these decisions are rational, aren't they? Every successful managing director or sales manager of a component manufacturer or specialized wholesaler should know how valuable their…
Wholesale Distribution Customer Data: The Hidden Treasure in ERP
How can existing customers be optimally retained and developed with ERP data mining? A revolution is underway in the vibrant heart of the German retail industry, where managers and sales managers juggle a seemingly endless variety of…
Revolution in wholesale? Are AI-supported customer relationships the success of tomorrow?
What is a revolution and when does it begin? The French Revolution alone began in 1789 and lasted until 1794 - and it changed Europe forever. We have been working on AI-based technologies for a century - is it really a revolution now? In…
KPI Examples: The Key Performance Indicators that every B2B sales manager should use.
From lagging and leading Sales KPI to Predictive Analytics. Measure what your sales team is doing to be successful. Why are sales KPIs so important in B2B? Sales leaders can hardly change the way their customers buy, but they can certainly…
The Use of Artificial Intelligence in B2B Wholesale: A Success Story
It is a story about an AI journey with the Verband Technischer Handel (VTH). In March of this year, we organized a very well-received webinar with almost 200 registrations and over 100 participants. Shortly afterwards, I received an email…