The most interesting thing about marketing and sales in B2B
What sales was and will be in the future. This article is a personal one. I have written about exciting facts in business-to-business (B2B) sales and marketing. I have also shared our thoughts about the sales of the future. In this article,…
What is a Predictive Score Model in B2B Sales? How Can You Create Yours?
A predictive score model is a formula to calculate a probability. There is a 70% chance that you will read this entire article. How do I know this? Because I used a predictive score model. The score is the probability of you reading to the end of…
Five interesting Facts & Statistics About B2B Distribution
B2B Sales is changing because buyers are changing – mainly in the way they buy. Companies in B2B distribution are particularly affected by the changes in customer behaviour and their competitive environment. The shift in customer behaviour…
Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B
With predictive analytics, big data becomes a big opportunity for B2B sales managers. This significant opportunity requires, however, a profound understanding of the sales situation, coupled with an understanding of big data mining models…
How Predictive Sales is Transforming the KPIs You Must Be Measuring
A straightforward question: is your sales team using the same sales performance KPI they did five years ago? If your answer is yes, you better watch out, you might not be using the right KPIs. Of course, sales per quarter and sales quota…
Pricing in B2B: will AI replace salespeople?
When will AI replace Sales Jobs in Pricing, and what can you do about it. Will AI replace sales jobs? Short answer: no. Long answer: it depends. Artificial intelligence replaces skills and tasks, not people. While AI for sales might be…
Lead management top, customer management flop?
How can your B2B sales team take fact-based decisions faster using your CRM and ERP data? B2b companies are investing in modern lead management. The focus is on the online channel. Modern lead management with a well-thought-out lead strategy,…
Data Mining in ERP for Sales – All About It!
ERP Data Mining: what we learnt from analysing 100 million of B2B sales transactions. Data mining is the application of a varied assortment of statistical techniques to ERP datasets. Companies nowadays use data mining to predict outcomes, identify…
E-commerce trends: why German wholesalers are the next victim of e-commerce
B2B E-commerce in Germany keeps growing – good or bad news? The Business-to-Business wholesale trade in Germany and the world has changed considerably over the last years and has proven to be exceptionally flexible. It is under a growing…
Why Projects using AI in B2B Sales fail and yours will too
Successful organizations do not underestimate the complexity and hidden costs of artificial intelligence (AI) projects. Artificial intelligence (AI) for sales has become an arms race. Correctly employing it will separate the winners from the…