Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia…
Predictive Analytics: Questions and Answers
This article answers the most asked questions about predictive analytics (PA), according to Google. Predictive analytics is a technology that allows you to look into the future. Especially in the last two to three years, we have noticed a…
B2B Predictive Analytics – Successful Data Management
How to make data work for your B2B sales team while avoiding common pitfalls in data management We can associate power with strength, force and influence, but also with destruction and violence - the typical two sides of a coin. Sayings like “data…
Where is artificial intelligence science? Seven exotic artificial intelligence applications.
What can artificial intelligence do today? What projects are being worked on and researched? We will give you a brief insight about seven exotic AI applications from around the world. As a provider of AI-supported software for B2B sales, our…
Artificial intelligence: truth or myth?
Statements about AI are very diverse. They reach from "new superpower" to "much noise about nothing". In this article, you will learn truths and myths according to AI. How much do you know about artificial intelligence (AI)? Can you tell…
6 Facts from Studies on Artificial Intelligence in B2B Sales
In this post, you'll learn about six interesting findings from various studies on artificial intelligence in B2B sales. According to a recent survey by Bundesverband Industrie Kommunikation e.V (bvik), almost all decision-makers (95%) are…
Our paradoxical behaviour in dealing with algorithms
Human behaviour towards algorithms in everyday life, based on the book "Hello World - What algorithms can do and how they change our lives" by Hannah Fry. A few words in advance about the book. Hannah Fry believes "Algorithms are everywhere,…
Data-driven Management – has Intuition had its day?
Which decisions are better? Intuitive decisions from the gut or rational decisions based on data and facts? This question occupies countless researchers, and there is still no clear answer. Currently, in the age of big data, data mining and…
Why B2B companies need to start with predictive analytics now
Predictive analytics applications are essential in B2B companies but not yet urgent. Here you find out why this situation makes it the best time for B2B companies to start. How far have AI and predictive analytics applications established…
How to create accurate sales forecasts.
You will learn here what options are available for making sales forecasts - with good results. If you work in (or with) sales at a B2B company, you have almost certainly been asked your opinion on future sales. Something like, "How much do…
