How to Use AI-Based Assistants in B2B Wholesale
Read how AI-based assistants are taking wholesale sales to a new level and helping companies achieve their goals more efficiently. According to the Federation of German Wholesale, Foreign Trade and Services (BGA), wholesale and foreign trade…
B2B Predictive Analytics – Successful Data Management
How to make data work for your B2B sales team while avoiding common pitfalls in data management We can associate power with strength, force and influence, but also with destruction and violence - the typical two sides of a coin. Sayings like “data…
How to use the Potential of Generative AI in B2B Business
Generative Artificial Intelligence (AI) has made fantastic progress in recent years and is increasingly influencing various aspects of our lives. But how to use it in the business world? Even before ChatGPT, there were impressive generative…
How can AI be used in pricing strategy in B2B? Study: Artificial Intelligence versus Human-based
To further explore the potential of automating the B2B salesperson’s pricing decisions. You'll learn the results of a field experiment conducted by Yael Karlinsky-Shichor (School of Business at Northeastern) and Oded Netzer (Columbia University) to…
Artificial Intelligence in German B2B Companies – What do the Figures tell us?
Especially since the launch of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in Germany has experienced another substantial boost. But what do the numbers say? In this article, we look at the current usage of AI in…
What artificial intelligence can and can´t do
For years, artificial intelligence has fluctuated between the terms "Terminator", "technology of the future", or "new superpower", and "doesn't work", "is disappointing", or "no confidence". It is not surprising that there have repeatedly been…
Explainable, Responsible and Trustworthy Artificial Intelligence – What is behind?
Since June 2023, the "AI Act" has been taking shape. With the AI Regulation, the EU Parliament is for the first time planning a legal framework for the development and use of artificial intelligence (AI) - also known as the "AI Act": “The…
How Artificial Intelligence improves Sales Forecasting
Creating and using AI sales forecasts is essential for any B2B company. It is also one of the most important tasks for sales managers who use sales forecasts for sales planning and strategy. There are many ways to create sales forecasts.…
Artificial Intelligence in Wholesale
AI in Wholesale Distribution is a great opportunity and a challenge at the same time. In this article, learn about concrete use cases of AI in wholesale and their benefits. Wholesale companies are an indispensable part of the economy. They…
How to Improve your Pricing Policy with AI – Predicting Pricing
Most companies in the B2B sector have so far adjusted their prices based on factors such as production costs, competitive prices and supply and demand. Especially in the current situation, both wholesalers and manufacturers are struggling…