How Much Data Do You Need for Predictive Analytics in Sales?
How much data does Predictive Analytics require? Find out when ERP sales data is sufficient, what matters when it comes to data quality, and when Excel may be the better choice. Wholesale companies often have more relevant sales data than…
A New Focus: Strategic Realignment and the Story Behind It
To understand REIFF’s last few years, you have to look a little further back. The real strategic realignment did not begin with the sale of individual business units, but with a slowly growing structural tension that had been building for…
When Traditional Wholesalers Struggle: REIFF, Wollschläger, and the New Reality of B2B Wholesale
An industry at a turning point and the question of who will survive the next storm. This is the second article in the series I started. Now I want to tell how this story continues. And I also want to make one thing clear: I have no…
From a Screw Warehouse to the AI Era: What the Story of REIFF Reveals About the Future of B2B Wholesale and Why 2026 Is a Turning Point
A Century of Wholesale: How an Industry Helped Shape Germany As some of our readers may have noticed, I really enjoy writing. To be honest, I enjoy reading even more. Sometimes, however, I cannot find what I want to read, so I write it…
Predictive Analytics in Wholesale Distribution: From Strategic Advantage to Operational Necessity
Why Predictive Analytics is increasingly becoming an operational necessity in wholesale distribution and how the relevance of data driven forecasting in sales, inventory planning, and pricing has changed in recent years. For a long time,…
Artificial Intelligence in Wholesale
AI in Wholesale Distribution is a great opportunity and a challenge at the same time. In this article, learn about concrete use cases of AI in wholesale and their benefits. Wholesale companies are an indispensable part of the economy. They…
From Excel Chaos to Data Driven Pricing: How Wholesalers Increase Margins by 12 % with ERP Analytics
The Excel Pricing Dilemma in B2B Wholesale You open the same Excel spreadsheet you have been using for years. Automotive customers receive a 6% discount, A-customers 8%. Electrical contractors without warehouses, but who enjoy stopping by…
Why Sales Efficiency in Wholesale Does Not Begin with Activity
Everyone is busy. And yet dissatisfied. In many B2B wholesale organizations, everything looks fine at first glance. Visit reports are neatly documented, call quotas are fulfilled, offers are written, CRM dashboards glow in reassuring shades…
The ELIZA Effect: Why We Attribute Human Traits to ChatGPT and AI
The ELIZA effect explains why people anthropomorphize ChatGPT and other AI systems. Learn how AI “therapy”, emotional attachment, and unrealistic expectations emerge and how to evaluate AI more realistically. Does your robot vacuum have a…
Increasing Profitability in B2B Wholesale: More Revenue or More Profit?
The future of wholesale does not begin in a strategy paper, but on Monday morning Monday morning, 7:42 a.m. The field sales team is already on the road, inside sales is stuck in a backlog of quotes, the phone is ringing, and emails marked…