Deep Learning vs Machine Learning
Even before the advent of deep learning, we’ve been creating smarter processors that can help us do complex tasks like IBM Watson. But now that machine learning has been divided into subsets, many of these terms get confused or conflated.…
How to Predict Customer Churn in B2B with AI
For businesses selling ad-hoc, it's hard for companies to predict customer churn. That is in contrast to as-a-Service subscription-based businesses for whom identifying at-risk customers is more accessible right from the initial sign-up.…
How to Implement AI-based Assistants in B2B Sales
You are considering implementing AI-based predictive analytics in your sales organisation. Are you convinced that this type of technology will give you a competitive advantage? Then it is good to know what steps and what decisions you will…
Artificial Intelligence in Wholesale
AI in Wholesale Distribution is a great opportunity and a challenge at the same time. In this article, learn about concrete use cases of AI in wholesale and their benefits. Wholesale companies are an indispensable part of the economy. They…
How does Artificial Intelligence help B2B Sales?
Artificial intelligence (AI) in sales: AI helps customers and is rapidly revolutionising the world of B2B sales. With the ability of AI to analyse vast amounts of data and make complex predictions, AI has the potential to improve the…
Types of machine learning (ML)
What is machine learning and what types of machine learning exist? As part of artificial intelligence (AI), machine learning (ML) is a subcategory interested in processing and learning from vast amounts of data. It does this to make…
How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.
Cross-selling (also known as cross-selling) the sale of an additional product or service to an existing customer. Targeted and individually adapted to the needs of the customer, cross-selling increases customer satisfaction and is a…
The Top Challenges Facing the Wholesale Trade in Germany
What are the challenges faced by wholesalers in Germany from the point of view of their salespeople? The wholesale trade in Germany is a vital sector of the economy, generating billions of euros in revenue per year. According to the Federal…
How to Define and Reduce Customer Churn in B2B Sales
Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late.…
The Future of B2B Sales – How Digitalisation influences Sales
High-quality technology and predictive sales software are the future of B2B sales. In the next five years, more and more companies will change the way they work through digitalisation and the use of new sales analytics software. Digitisation…