B2B Digital Transformation in Sales: Facts & Trends
Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. Advancement in artificial…
Five Mistakes in the Implementation of New Technologies (AI) in Sales
Introducing new technologies for B2B sales is not always easy. In this article, you will learn which mistakes you should avoid. Joachim Meyn has many years of experience in B2B sales and has managed many projects in the area of CRM…
Why You are Not as Successful as You Think – Cognitive Biases in Everyday B2B Sales.
Do you f.e. know the "egocentric bias"? What perception disorders influence your (mis)success in B2B sales? I'm pretty sure you won't like to hear some of the things in this article. However, my advice to you is: open your eyes and get…
Current Challenges in B2B Wholesale
Between supplier price pressure, supply chain problems and customer anger: Why wholesalers win with value-based customer management. Many wholesalers are currently struggling with sudden increases in purchasing and cost prices as well as…
The History and Downfall of a German Wholesale Company “Wollschläger” – Part 4
It continues with the last part of the story and the downfall of the wholesale company "Wollschläger". What can wholesale companies learn from this? Click here, if you have not read part 3 yet. The history of Sanistål dates back to the…
The History and Downfall of a German Wholesale Company “Wollschläger” – Part 3
It continues with part 3 of the story and the downfall of the wholesale company "Wollschläger". What can wholesale companies learn from this? Click here, if you have not read part 2 yet. As a company grows, integration, coordination, and…
The History and Downfall of a German Wholesale Company “Wollschläger” – Part 2
It continues with part 2 of the story and the downfall of the wholesale company "Wollschläger". What can wholesale companies learn from this? If you have not read part 1 yet, click here. If acquiring an entire company (Essener Arbeitsschutz…
Establishing Private Labels in the Wholesale sector: This is What Matters
The development of a private label can mean additional sales potential for wholesalers. But before this can happen, a few basic considerations are needed to ensure that the private label brand does not remain a slow seller. When wholesalers…
How To Achieve Acceptance of New Technologies in Sales?
Joachim Meyn worked in sales for many years and reports here on his experiences and learnings about the introduction and acceptance of new technologies in this area. From the title, one could now deduce that sales has a problem with the…
Interesting facts and statistics about B2B wholesale and manufacturing in Europe
Facts and statistics about B2B wholesale, distribution and manufacturing in Europe & Germany Distribution in Europe is a significant job provider – 10 million employees. It works at the centre of the continent’s economy, covering almost all…









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