How the sales analytics tools you use impact your sales controlling. Controlling sales in B2B is increasingly becoming a high-tech game. Since selling cycles in business-to-business are getting longer and… Continue reading Predictive Analytics & Controlling – How to use it in B2B Sales
Category: Predictive Analytics
B2B Sales Trends – What Really Matters
What are essential trends in B2B sales and how to succeed in this flood of innovation? B2B Sales is fighting an innovation race. Sales managers often have to decide whether… Continue reading B2B Sales Trends – What Really Matters
B2B-Trends 2020/21: The Top 6 in Sales
Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends. Experts guess every year what the next hot B2B trends will be.… Continue reading B2B-Trends 2020/21: The Top 6 in Sales
How B2B Data Analytics is Changing Sales
How Big Data and Advanced Analytics Are Revolutionizing Sales in B2B, and What Managers Should Know About It. B2B customer buying experience is radically changing. This trend has led to… Continue reading How B2B Data Analytics is Changing Sales
B2B E-commerce Analytics: Why Predictive Analytics is now critical
Predictive Analytics in B2B e-commerce has become decisive. The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable… Continue reading B2B E-commerce Analytics: Why Predictive Analytics is now critical
How can a classic salesforce get started with predictive analytics?
In the future, it will be all about reading customer data correctly and drawing the right conclusions for customer strategy. That means a paradigm shift for the classic, contract-trimmed salesforce.… Continue reading How can a classic salesforce get started with predictive analytics?
Simply explained: Why internal data is better for predictive analytics
Many companies are sitting on a treasure: their own sales data. This is an enormous advantage for the application of predictive analytics. Companies use sales forecast to make business decisions.… Continue reading Simply explained: Why internal data is better for predictive analytics
The remarkable truth about Predictive Sales Analytics & Controlling
Is predictive sales analytics software the newest secret weapon in B2B? No organisation will survive the next decade without harvesting the power of predictive sales analytics. However, many sales leaders… Continue reading The remarkable truth about Predictive Sales Analytics & Controlling
How to end the war between sales and controlling
Why Controlling and Sales cannot be friends? Conflict is unavoidable, even necessary in business. “For good ideas and true innovation, you need human interaction, conflict, argument, debate.” – writes… Continue reading How to end the war between sales and controlling
How to measure ROI of advanced sales analytics projects
Return on Investment (ROI) is one of the most popular evaluation metrics and performance measurement used in business analysis nowadays. The ROI is a powerful tool for evaluating the… Continue reading How to measure ROI of advanced sales analytics projects
