The Top 5 ERP Sales Data Mining Techniques You Need in B2B Now
Pythia, priestess of Apollo at Delphi, commonly known as the Oracle of Delphi, was one of the most important oracles of Greek antiquity. In classical Greece, an oracle was a person considered to provide insightful advice or prophetic predictions, inspired by the gods. It was, of course, a form of divination.
Top 5 Predictive Analytics Books To Move The Needle in B2B Sales
Predictive Sales Analytics is a game-changing technology in B2B sales. Any organisation trying to rein in erratic sales funnel, to improve the performance of their sales force or to avoid customers from churning, should have a clear understanding of predictive analytics.
Sales leaders need to grasp the applications, the benefits and the limitations of predictive analytics. They should be able to define the scope of a predictive analytics project and to calculate its return on investment (ROI). Sales executives do not need to become data scientists; they need to understand the possibilities and limitations of the data science methodology for predictive analytics.
