The New-Normal in B2B Sales
New Year - New Normal? What has changed in B2B sales due to the Corona crisis, and what should you know about it? Learn the four most essential insights from the crisis year here. The year 2020 was a turbulent year with many ups and downs…
Artificial intelligence for SMEs: 5 tips for implementation
A thought-out introduction and the appropriate use of Artificial Intelligence (AI) can bring SMEs real added value. When implementing AI or AI systems, SMEs should not rush into anything. The opportunities must also be recognized and…
Why CRM Projects Fail
Why CRM Projects in B2B Fail and How to Make Them More Successful. Many studies over the years have shown a very high failure rate for Customer Relationships Management (CRM) systems. Already in 2001 Gartner estimated this rate to be at about 50%.
Customer Attrition in B2B: loyalty as a sales growth booster
Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business. Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term.…
What You Need from Sales Reporting Software Today
Sales Reporting Software: a critical tool for efficient sales management and control in B2B. Reporting sales has become a fact-of-life for B2B sales managers. Selecting a sales reporting software can make or break any sales operations.…
Sales Management in times of Artificial Intelligence – Five tips to redefine B2B Sales
Artificial intelligence in sales: our top five tips! Sales processes, salespeople and sales management should adapt to the brave new world of artificial intelligence. Artificial intelligence is taking over the administrative tasks that consume much…
B2B E-commerce Analytics: Why Predictive Analytics is now critical
Predictive Analytics in B2B e-commerce has become decisive. The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable offers there, companies should automatically…
The Top 7 Mental Notes Sales Managers Are Making Today
What sales managers are thinking about their jobs today but would never say. The sales management profession is rapidly changing. A few years ago, a good manager was, well, a manager. Nowadays she must be a coach, a mentor, and a data…
Four Dangerous Signs That You Will Miss Your Sales Targets This Year
With a growth of 10.8 %, the year 2010 looked optimistic for the German media market, compared with 2008 and 2009. The improvement included online marketing, free magazines and trade journals, amongst others. Everyone was betting on an active…
What is the fuzz about Predictive Analytics? One example of B2B Sales will make you start today.
This predictive analytics example will surely make you uneasy about your sales costs today. B2B sales went through several transformations in the past decade. Mobile is ubiquitous, CRM Systems are universal and “customer journey” achieved…