How can a classic salesforce get started with predictive analytics?
In the future, it will be all about reading customer data correctly and drawing the right conclusions for customer strategy. That means a paradigm shift for the classic, contract-trimmed salesforce. Is the classic field salesforce as known to…
How to use Big Data to stop customer churn in B2B | Predicting Customer Churn
Sales leaders in business-to-business (B2B) organisations are under constant pressure to spot new business opportunities. It is, however, a too often neglected fact, that some of their current customers will churn and recurring revenues will not…
Why KPI’s Are Important to Your Sales Growth
Business success is usually measured in Key Performance Indicators (KPI): quantifiable evidence used to determine how well the sales goals are being met or will be met in the future. Selecting the right set of key performance indicators is critical…
How to Master Your New Sales Management Job in the First 90 Days
90-day plan for a new B2B Sales Manager. The first 90 days as a sales manager represents a critical period. It is your chance to make a good lasting impression and to change the status-quo in B2B sales teams. Your team will be concerned,…
Predictive analytics – how much data do you really need?
How Much Data Do You Need For Predictive Analytics? Predictive analytics is one of the technologies with the highest financial impact in B2B sales. Several popular applications of predictive analytics are becoming “must-have” nowadays. Sales…
The Top 5 ERP Sales Data Mining Techniques You Need in B2B Now
Pythia, priestess of Apollo at Delphi, commonly known as the Oracle of Delphi, was one of the most important oracles of Greek antiquity. In classical Greece, an oracle was a person considered to provide insightful advice or prophetic…
How to measure ROI of advanced sales analytics projects
Return on Investment (ROI) is one of the most popular evaluation metrics and performance measurement used in business analysis nowadays. The ROI is a powerful tool for evaluating the performance of any financial investment, in this case,…