Four facts about predictive analytics that you should know today
Predictive Analytics and AI - If you want to use this technology, you should first understand it. If you keep up to date with new technologies, you have undoubtedly come across several professional articles about Predictive Analytics (PA).…
How to use the Potential of Generative AI in B2B Business
Generative Artificial Intelligence (AI) has made fantastic progress in recent years and is increasingly influencing various aspects of our lives. But how to use it in the business world? Even before ChatGPT, there were impressive generative AI…
Is Artificial Intelligence (AI) dangerous?
Opportunities, Risks, and Responsibility in Dealing with AI. As with any groundbreaking technology, there are different perspectives on Artificial Intelligence (AI): skepticism and warnings on one side, and optimism and belief in innovation on the…
What is “return on sales” and how to improve it?
Businesses looking to increase growth may find themselves asking, “What is ‘return on sales’, why is it important and how to improve it?”. If you’re in this same position, you’re not alone. As an important metric for business success, today…
How to define customer churn in B2B Wholesale and Manufacturing?
B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. However, over time, some customers will stop buying or…
AI in Sales – Revolution or Evolution?
The integration of artificial intelligence (AI) in sales is often described as a revolutionary development that requires far-reaching changes in companies. But is this really the case? Do companies need to initiate massive change management…
Correlation does not equal causality – KPIs in Sales
Watch your step! Sales managers and managing directors in B2B confuse correlation and causality. Data-based decisions in sales are not always ad-hoc better than intuition. The reason for this is the frequent confusion between the terms causality…
The Five SALSA Principles of Effective Sales and Operations Planning
Sales and Operations Planning (S&OP) is probably the most important planning process of any company. It will determine the difference between success and failure in the years to come. Usually, the S&OP includes a list of open sales deals,…
Artificial Intelligence Software Development: The True Costs.
The question is no longer "if" a B2B company will implement artificial intelligence (AI), but "how". AI tools enable more efficient work in many areas. B2B sales is no exception. Artificial Intelligence Sales Software saves time, stress and…
Predictive Analytics and ERP Data Mining in B2B Wholesale
AI-based predictive sales analytics and ERP data mining: technologies that help wholesale distributors increase margins, stay competitive, and reduce costs. B2B wholesalers face the challenge of keeping up with current market dynamics and…