Customer Attrition in B2B: loyalty as a sales growth booster

  Predictive analytics for customer retention plays a critical role to accelerate sales in Business-to-Business. Building customer loyalty successfully and efficiently is what makes business-to-business companies thriving on the long-term.… Continue reading Customer Attrition in B2B: loyalty as a sales growth booster

Predictive Customer Analytics: From customer analysis to customer value

  Customer analytics with predictive analytics can provide valuable information for sales activities. Do you really know your customers – and not only the large-scale customers? Successful Customer Analytics should… Continue reading Predictive Customer Analytics: From customer analysis to customer value

B2B-Trends 2020/21: The Top 6 in Sales

Whether digital platforms, AI or chatbots. In the future, B2B sales must deal with these six critical trends. Experts guess every year what the next hot B2B trends will be.… Continue reading B2B-Trends 2020/21: The Top 6 in Sales

How to improve your B2B Customer Journey with Predictive Analytics

About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life… Continue reading How to improve your B2B Customer Journey with Predictive Analytics

Artificial Intelligence in Sales: B2B Algorithmic Management

Algorithmic Management in B2B Sales

Modern data-driven management in B2B sales is where Big Data meets Artificial Intelligence. Using AI for sales efficiency. Although algorithmic management boasts a fancy, new name, managing a workforce using… Continue reading Artificial Intelligence in Sales: B2B Algorithmic Management

B2B E-commerce Analytics: Why Predictive Analytics is now critical

Predictive Analytics in B2B e-commerce has become decisive. The sale of products and services via B2B platforms is on the rise. However, precisely because of the intense competition for comparable… Continue reading B2B E-commerce Analytics: Why Predictive Analytics is now critical

Predictive Analytics: Three incredible future examples you should know about

Three Possible future scenarios in unexpected application areas of Predictive Analytics. Let’s explain the function of Predictive Analytics (PA) in simple terms: A software uses algorithms to analyze existing data… Continue reading Predictive Analytics: Three incredible future examples you should know about