How to Predict Customer Churn in B2B and Prevent At-Risk Customers from Leaving

  For businesses selling ad-hoc, it’s hard for companies to predict customer churn. That is in contrast to as-a-Service subscription-based businesses for whom identifying at-risk customers is more accessible right… Continue reading How to Predict Customer Churn in B2B and Prevent At-Risk Customers from Leaving

How to Define and Reduce Customer Churn in B2B Sales

  Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed… Continue reading How to Define and Reduce Customer Churn in B2B Sales

Predictive Analytics to Understand Customer Behavior in the B2B Sector

Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together… Continue reading Predictive Analytics to Understand Customer Behavior in the B2B Sector

Predictive Sales Forecasting: Answers to 5 Questions of Salespeople

  Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday… Continue reading Predictive Sales Forecasting: Answers to 5 Questions of Salespeople

Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B

Predictive Analytics in B2B: 3 Ideen für Vertriebsleiter

With predictive analytics, big data becomes a big opportunity for B2B sales managers. This significant opportunity requires, however, a profound understanding of the sales situation, coupled with an understanding of… Continue reading Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B

Predictive Analytics & Controlling – How to use it in B2B Sales

How the sales analytics tools you use impact your sales controlling. Controlling sales in B2B is increasingly becoming a high-tech game. Since selling cycles in business-to-business are getting longer and… Continue reading Predictive Analytics & Controlling – How to use it in B2B Sales

How to improve your B2B Customer Journey with Predictive Analytics

About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life… Continue reading How to improve your B2B Customer Journey with Predictive Analytics