For businesses selling ad-hoc, it’s hard for companies to predict customer churn. That is in contrast to as-a-Service subscription-based businesses for whom identifying at-risk customers is more accessible right… Continue reading How to Predict Customer Churn in B2B and Prevent At-Risk Customers from Leaving
Tag: Customer Churn
How to Define and Reduce Customer Churn in B2B Sales
Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed… Continue reading How to Define and Reduce Customer Churn in B2B Sales
How to Win Back Lost Customers in B2B
Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his impressions on the topic of “customer recovery”. First of all,… Continue reading How to Win Back Lost Customers in B2B
Define and reduce customer attrition in the subscription industry
What is customer attrition in the subscription industry? What is an average churn rate? B2B companies can expect an average annual customer churn rate of around 11%, a recent… Continue reading Define and reduce customer attrition in the subscription industry
Predictive Analytics to Understand Customer Behavior in the B2B Sector
Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together… Continue reading Predictive Analytics to Understand Customer Behavior in the B2B Sector
Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday… Continue reading Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B
With predictive analytics, big data becomes a big opportunity for B2B sales managers. This significant opportunity requires, however, a profound understanding of the sales situation, coupled with an understanding of… Continue reading Are you a sales manager with Big Data? Here are three Predictive Analytics examples for B2B
How to define customer churn in B2B?
B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. However, over time, some customers will… Continue reading How to define customer churn in B2B?
Predictive Analytics & Controlling – How to use it in B2B Sales
How the sales analytics tools you use impact your sales controlling. Controlling sales in B2B is increasingly becoming a high-tech game. Since selling cycles in business-to-business are getting longer and… Continue reading Predictive Analytics & Controlling – How to use it in B2B Sales
How to improve your B2B Customer Journey with Predictive Analytics
About the b2b Customer Journey Management and how Predictive Analytics can help. Predictive analytics, customer-centric selling, and optimization of the customer journey (CJ) have long been part of everyday life… Continue reading How to improve your B2B Customer Journey with Predictive Analytics
