How to calculate and increase return on sales with predictive analytics?
How can B2B manufacturing and distribution increase return on sales (ROS) using strategic sales controlling and predictive sales? Is there a sales and marketing KPI that manufacturing and industrial distribution companies can use to measure…
Why is Predictive Sales Analytics a “Must-Have” to Increase Sales Productivity in Business-to-Business?
Predictive Sales Analytics is a Game-Changer in B2B. Productivity in business-to-business (B2B) sales is simply defined as the output rate of a sales team, considering all direct costs and performance. Two trends that are drastically affecting…
How to Set More-Realistic Sales Targets using Historical Data
How to set more-realistic sales targets using historical data and Predictive Analytics. To replace the legendary Jack Welch as CEO, the General Electric (GE) Board had selected Jeffrey Immelt in November 2000. As he took the reins, Immelt set an…
How can AI help with labour shortage in B2B wholesale and manufacturing?
The importance of predictive sales software to address the skills shortage in Germany's specialist wholesale sector. The shortage of skilled workers in Germany has reached alarming proportions and is particularly affecting the specialist…
Sales reporting: Measure the right KPIs and report them on a regular basis
Regular sales reporting is an important tool for sales planning, controlling and monitoring. In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for…
3 Simple Ways B2B Sales Can Use ChatGPT – Examples
As a B2B sales manager, you understand the pressure of competing against e-commerce giants. In the current digital age, the success of your business largely depends on your ability to understand your customers better and predict their…
Classifying Customers in B2B Sales: ABC Analysis and Then?
Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his expertise on "modern customer classification". Classifying customers and potential customers is always a topic for heated…
KPI Examples: The Key Performance Indicators that every B2B sales manager should use.
From lagging and leading Sales KPI to Predictive Analytics. Measure what your sales team is doing to be successful. Why are sales KPIs so important in B2B? Sales leaders can hardly change the way their customers buy, but they can certainly…
Five Strategies for Raising Prices in Wholesale
Price increases are a big topic right now. In this article, you will learn about five wholesale price increase strategies. Wholesale is also affected by global crises such as the Ukraine conflict and the Corona pandemic. On top of that, inflation…
How to Win Back Lost Customers in B2B
Joachim Meyn has many years of experience in B2B sales and customer management. In this article, he shares his impressions on the topic of "customer recovery". First of all, losing customers is an entirely normal process. Therefore, one of…