Top 5 Predictive Analytics Books To Move The Needle in B2B Sales
Predictive Sales Analytics is a game-changing technology in B2B sales. Any organisation trying to rein in erratic sales funnel, to improve the performance of their sales force or to avoid customers from churning, should have a clear understanding of predictive analytics.
Sales leaders need to grasp the applications, the benefits and the limitations of predictive analytics. They should be able to define the scope of a predictive analytics project and to calculate its return on investment (ROI). Sales executives do not need to become data scientists; they need to understand the possibilities and limitations of the data science methodology for predictive analytics.
Qymatix Artificial intelligence for B2B sales
How can you implement artificial intelligence for sales planning and controlling in your ERP and CRM system? In three simple steps:
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Qymatix Expert Interview: Quo Vadis Business Development?
Iris Maaß - Manager for International Business Development & Marketing BU Technology TÜV NORD GROUP
Ms Maaß, please introduce yourself to our readers.
I am married and live in my adopted home Hannover. I started my career in the baking industry. Afterwards, I got a diploma in language, economic and cultural studies in Passau. With this, I worked in various location in international sales in telecommunications before reaching the Testing Inspection Certification (TIC) unit of TÜV NORD.