Facts and trends about the B2B digital transformation

If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe.

Advancement in artificial intelligence technologies of the last five years is providing manufacturing businesses and distributors with new exciting potential.

According to McKinsey, companies now have at their disposal a set of powerful technological tools that are, when properly implemented, able to guarantee future growth:

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AI and machine learning are penetrating ever further into the corporate world in Germany. This year we have clearly felt this – in a positive way! Exciting new projects, new customers and interested new partners have accompanied us throughout this year.

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Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales?

To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

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How to pronounce “analytics” in sales and keep your job.

Almost all sales managers hold a wisdom about their business. However, there are – at least – five fatal sentences an excellent Sales Manager should never say.

Your customers are changing. Is your sales team ready for the future? Are they prepared for a digital transformation? In this article, we would like to discuss five common misperceptions that, if unchecked, will cost you your sales management job.

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Facts and statistics about B2B wholesale, distribution and manufacturing in Europe & Germany

Distribution in Europe is a significant job provider – 10 million employees. It works at the centre of the continent’s economy, covering almost all goods and services.

Most of the general public probably ignores the role of distribution on the European landscape, although it plays an essential role as the interface between importers, manufacturers, retailers and service providers.

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