The Top 3 Predictive Sales Analytics Software for B2B Wholesalers in Germany
The rise of e-commerce has put much pressure on B2B wholesalers in Germany to optimize their sales strategies. With around 5,000 to 10,000 customers with 20,000 to 100,000 articles, it is challenging for wholesalers to predict customer behaviour, find the optimal price for each customer and profit from cross-selling chances.
That is why, for example, leading companies such as High Precision Components Witten GmbH, KIS Antriebstechnik GmbH & Co. KG, Armbruster Engineering GmbH & Co. KG and X-Bond GmbH & Co. KG have created a research consortium together with the Chair of Industrial Sales and Service Engineering (ISSE) and the Sales Management Department (SMD) at RUB.
What about other small and medium-sized B2B wholesalers and distributors? Digitalization significantly transforms their landscape, particularly in sales, the critical link between companies and markets.
Dr Christian Ahlfeld, the Chair of Industrial Sales and Service Engineering (ISSE) at RUB, remarks that the traditional salesperson’s role involves identifying customer needs, providing optimal solutions, presenting products, and persuading customers to buy.
The bond between a company’s sales team and customers is often long-standing and friendly. How to prioritize if you have 10,000 customers to serve with 100,000 articles?
That is why the emergence of predictive sales analytics software makes it possible for wholesalers to make data-driven decisions to increase sales and retain customers. Who are the Top 3 players in Germany?
This article will highlight Germany’s top three predictive sales analytics software vendors – Zilliant, Dastani, and Qymatix.
Qymatix Predictive Sales
Qymatix is a leading provider of predictive sales analytics software solutions for B2B wholesalers in Germany. The software utilizes artificial intelligence and machine learning algorithms to analyze customer data and provide valuable insights. Sales teams use these predictions to increase sales, retain customers and optimize pricing. Qymatix Solutions GmbH has been selected as an award winner of “AI-Champions BW 2021” by the experts of the Ministry of Economics.
With Qymatix’s tool, wholesalers can identify customers most likely to buy specific products and target them with personalized marketing campaigns. Qymatix’s sales forecasting solution helps wholesalers to predict future sales trends and adjust their pricing and marketing strategies accordingly. Additionally, Qymatix’s pricing analytics solution helps wholesalers to identify products with the highest purchase probability per customer and find the optimal final price for each customer.
One of the main advantages of Qymatix’s software is its turn-key AI solution, which provides wholesalers with a quick and comprehensive look into their customers’ future behaviour, including concrete recommendations for action. Additionally, Qymatix’s solutions offer the fastest time-to-value, risk-free and immediate implementation of AI-based predictive sales software. Its standard software can save wholesalers time and resources compared to longer, more complex projects. Qymatix has worked in this segment for the last ten years, making it a highly experienced and trusted predictive sales software provider.
The main strength of Qymatix’s software, its standardization, might also be a drawback for some enterprises looking for totally customizable solutions.
What does Zilliant do?
Zilliant is a US-based provider of predictive sales analytics software solutions. The software utilizes artificial intelligence and machine learning algorithms to analyze customer data and provide insights to increase sales and optimize pricing.
Zilliant offers a customizable range of solutions to meet the specific needs of B2B wholesalers, including price optimization, sales performance management, and customer segmentation. Madison Dearborn Partners, a private equity group, acquired Zilliant in 2021. Since then, investments in the German market have been reduced, for instance, by removing all German website pages.
While Zilliant is a leading provider of predictive sales analytics software solutions, there may be a better fit for some B2B wholesalers in Germany. Zilliant pricing and licencing model might be more suitable for big corporations, with projects and running costs north of six figures. It also requires in-house data analysts to run the software. Additionally, Zilliant’s solutions may be better suited for larger organizations with complex pricing structures needing advanced customization.
The Predictive Analytics Company – Dastani Consulting
Dastani Consulting is another leading provider of predictive sales analytics software solutions in Germany. Dr Parsis Dastani, its founder, has been a leading practitioner in the field for over two decades and is widely recognized as a pioneer in Germany.
Dastani employs machine learning algorithms to analyze customer data and provide insights to optimize pricing and increase sales. Dastani’s solutions include price optimization, sales forecasting, and customer behaviour analysis. Dastani’s solutions, for example, help big wholesalers to find the optimal price for each customer based on their purchase history, product preferences, and other factors.
While Dastani is a central reference on predictive analytics for sales and marketing, it may only fit some B2B wholesalers in Germany. One reason is that Dastani’s solutions can be more consultancy-driven, which may require more hands-on support and result in higher costs for the wholesaler. Smaller wholesalers with limited resources and staff may need more time and resources to fully leverage Dastani’s special developments. Additionally, Dastani’s solutions may be better suited for larger organizations with more complex sales operations and a need for more customization.
CALCULATE NOW THE ROI OF QYMATIX PREDICTIVE SALES SOFTWARE
The Top 3 Predictive Sales Analytics Software for B2B Wholesalers in Germany – Conclusion
In conclusion, B2B wholesalers in Germany with 5,000 to 10,000 customers and 20,000 to 100,000 articles can significantly benefit from predictive sales analytics software solutions.
The emergence of software vendors like Zilliant, Dastani, and Qymatix has made it possible for wholesalers to make data-driven decisions to increase sales and retain customers. By utilizing predictive sales analytics software, wholesalers can identify the products with the highest purchase probability per customer, find the optimal final price for each customer, and retain customers before they lose them.
It is essential for sales managers and managing directors of specialized wholesalers to work with predictive sales analytics software to stay ahead of the competition and improve their bottom line.
| Vendor | Why Yes | Why Not |
|---|---|---|
| Zilliant | Broad and customisable range of predictive sales analytics software solutions. Suitable for larger organisations with complex pricing structures and workflows. |
Cost can be prohibitive for smaller wholesalers; Requires in-house analysts. US-Based |
| Dastani | German pioneer and perhaps academic “father” of predictive analytics. Consultative solutions with hands-on support. | May be too expensive for smaller wholesalers with limited resources and staff. Better suited to larger organisations with more complex sales operations. |
| Qymatix | Turnkey AI solution; Fastest time to value with risk-free and rapid implementation; Standardised software for lowest total cost of ownership |
Cannot be fully customised. Standardised implementation services. |
I WANT PREDICTIVE ANALYTICS FOR B2B SALES.
