Is Dynamic Pricing Optimization in B2B Wholesale Financeable?
Wholesale market leaders are investing a lot of resources and expertise in advanced AI technologies for pricing optimization to set their prices dynamically. How can medium-sized wholesale companies also benefit from dynamic pricing?…
The History and Downfall of a German Wholesale Company “Wollschläger” – Part 4
It continues with the last part of the story and the downfall of the wholesale company "Wollschläger". What can wholesale companies learn from this? Click here, if you have not read part 3 yet. The history of Sanistål dates back to the…
The History and Downfall of a German Wholesale Company “Wollschläger” – Part 3
It continues with part 3 of the story and the downfall of the wholesale company "Wollschläger". What can wholesale companies learn from this? Click here, if you have not read part 2 yet. As a company grows, integration, coordination, and…
Establishing Private Labels in the Wholesale sector: This is What Matters
The development of a private label can mean additional sales potential for wholesalers. But before this can happen, a few basic considerations are needed to ensure that the private label brand does not remain a slow seller. When wholesalers…
How To Achieve Acceptance of New Technologies in Sales?
Joachim Meyn worked in sales for many years and reports here on his experiences and learnings about the introduction and acceptance of new technologies in this area. From the title, one could now deduce that sales has a problem with the…
Predictive Analytics to Understand Customer Behavior in the B2B Sector
Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. For some B2B companies, predicting customer behavior is like guesswork. Managers sit together and try to make…
Continuity versus Change – The “Rope Effect” in B2B Sales
Many talk about a change or even a transformation of business-to-business sales, but some things will remain the same in the future. In this article, I would like to look at both sides and find an answer to the question: What remains better…
Artificial Intelligence in a Construction Machinery Company
Artificial intelligence technology can be used in a wide variety of areas. In this article, you will learn how AI was used in a mechanical engineering company. I've already written a few posts on this blog about Artificial Intelligence (AI) in…
Predictive Sales Forecasting: Answers to 5 Questions of Salespeople
Why should we use predictive sales forecasts in sales? This article is aimed at anyone thinking of using AI for more efficient sales planning and sales management. Every Saturday morning, Mr. Meier visits the magazine store around the corner…
How to use Predictive Analytics in your CRM for Truly Data-Driven Decisions?
Successfully implementing Predictive Analytics for data-driven decisions in your CRM requires more than just software. Every successful sales team wants to become data-driven. Companies that successfully execute predictive analytics in their…