Discount Pricing Strategies to Increase Revenue in B2B Wholesale – Why You Need AI Now
How targeted discounts protect margins, create competitive advantages, and why using AI in sales is no longer optional but essential. Imagine this: your sales team is sitting together once again in the weekly meeting. The revenue figures are…
Understanding Artificial Intelligence: Real vs. Fake AI
Is there real and fake artificial intelligence? Artificial intelligence has evolved rapidly in recent years and is no longer limited to research institutions or large technology companies. It now appears in business applications, everyday software…
Profitability in Wholesale: Why AI Makes the Difference Now
Do you like numbers? I do. Numbers can explain a lot. Numbers can create understanding. But they only reflect reality to a limited extent. Still, I would like to use an example to illustrate why you should start using predictive analytics in…
5 Common Misconceptions About Algorithms and What They Really Do
Many people hold incorrect assumptions about algorithms. This article explores five common misconceptions about artificial intelligence and its algorithms. Algorithms are deeply embedded in our daily lives. They power search engines,…
The Ideal B2B Wholesale Branch of the Future: What Truly Matters?
Why AI, clarity and customer understanding matter more than square meters At the EUEW Annual Convention in Helsinki, Würth Electrical Wholesale posed a striking question in June 2025: “What is the ideal wholesale branch?” (EUEW: European…
That’s It? Why AI Systems Seem So Unremarkable
Artificial Intelligence is a powerful technology and, at the same time, surprisingly simple. Artificial intelligence has become a part of our everyday lives. It helps us with search queries, translates text, recommends music, and yet we…
AI in B2B Wholesale: Why You Need to Act Now
Adopting AI in B2B wholesale is not a luxury or a trend. It is a necessity. Imagine you are the captain of a massive cargo ship, loaded with 100,000 different goods, navigating to 10,000 ports. Each port has its own preferences, needs, and…
B2B Wholesale: Should You Still Print Your Own Product Catalog?
In B2B wholesale, especially in technical wholesale distribution, the classic product catalog has a long-standing tradition. But the world of e-commerce is transforming the market rapidly, presenting new challenges for sales managers and…
From Excel to AI: How Wholesale Distributors Can Unlock the Power of Data-Driven Sales
Wholesale distributors, in particular, deal with thousands of customers, SKUs, and transactions – making them ideal candidates for AI adoption. In many mid-sized wholesale businesses, Excel is still the go-to tool for sales management,…
How to Get Started with AI and Predictive Sales in B2B Wholesale Distribution
In an era where data is a company’s most valuable asset, one key question emerges: How can you best leverage this data to optimize your sales processes? Especially in wholesale distribution, where margins are often small and processes…